Instant calculator
LTV CAC Calculator
Use this LTV CAC calculator to estimate contribution-based LTV from ARPA, gross margin, and churn, then compare it with customer acquisition cost.
How to use
Quick steps
- Enter average revenue per account, gross margin, monthly churn, customer acquisition cost.
- Review the instant answer block and supporting calculations.
- Compare the result with related tools in the same category before making a decision.
Formula
How this calculator works
LTV = (ARPA x gross margin) / churn, LTV CAC ratio = LTV / CAC
This simple SaaS model assumes steady churn and contribution margin. Segment-level LTV is often more accurate.
FAQ
Common questions
How does the ltv cac calculator work?
It uses LTV = (ARPA x gross margin) / churn, LTV CAC ratio = LTV / CAC. Enter average revenue per account, gross margin, monthly churn, and customer acquisition cost to generate an instant estimate.
When should I use this ltv cac calculator?
Estimate SaaS customer lifetime value, CAC ratio, and payback period.
What should I keep in mind?
This simple SaaS model assumes steady churn and contribution margin. Segment-level LTV is often more accurate.